For the relaunch of Tortmann, Claudia Gödke photographed a colorful new visual world for the brand’s organic baking mixes. Rather than focusing on classic product shots, the campaign captures what baking is ultimately all about: enjoying food, eating together and sharing – spontaneous, lively and seriously appetizing.
Tortmann aims to bring café-quality taste into the home, combining high-quality organic ingredients with easy preparation. The range includes Carrot Cake, Matcha Cookies, vegan and gluten-free Raspberry Lemon Cake, Strawberry Cookies and Tropical Blondies.
The redesign and packaging were created by Art Director Crystelle Bedhard: “The brief called for a more premium and unapologetically playful identity, combining a retro Scandi-pop aesthetic with bold geometric shapes and vibrant colors.” Claudia Gödke translates the brand’s new look into equally vibrant lifestyle photography: cakes, cookies, fruit and friends meet bold colors, direct light and a deliberately imperfect aesthetic. The images feel more like snapshots from a particularly good afternoon spent with friends.
Photographer Claudia Gödke is represented by the agency STILLSTARS, Munich.
