Weston McKennie, star of the U.S. Men’s National Soccer Team, is a global brand ambassador for Vita Coco. The perfect occasion for a relaxed campaign centered around sports, hydration and coconut water. The campaign was photographed by Tom van Schelven, with post production handled by the internationally renowned Retouched-Studios in Hamburg.
The collaboration builds on the existing partnership between Vita Coco and McKennie. At the heart of the campaign are the footballer’s training, recovery and everyday life – and, of course, Vita Coco as a natural alternative to traditional sports drinks.
“For me, performance starts with what I put into my body. Staying properly hydrated is essential, especially when training and competing at the highest level,” says Weston McKennie. Vita Coco is one of the world’s leading coconut water brands and is now available in more than 30 countries.
