Lingerie as a statement, as part of everyday life or as an expression of seduction: for Agent Provocateur, lingerie is far more than what is worn underneath. In the new A/W 2026 campaign, Steven Klein portrays supermodel and actress Irina Shayk as a “Neo-Diva” – confident, sensual and with the kind of presence that gives the photographer’s images their distinctive character.
“Irina has an extraordinary presence and confidence,” says Creative Director Sarah Shotton. “There was something incredibly powerful about watching her become the Agent Provocateur Woman. We’ve got something happening now. A generation who are AP natives, who grew up with mothers who wore us,” Shotton explains. “She inherits the attitude but owns it with a more deeply embodied confidence. She feels entitled to her femininity, her sexuality, her freedom and her vulnerability. She doesn’t need to play it up.”
With “Everyone Remembered Her”, Agent Provocateur celebrates a vision of femininity that no longer needs to explain or prove itself. Steven Klein translates this attitude into a campaign that places Irina Shayk effortlessly at its centre. On Instagram, Sarah Shotton also shared her enthusiasm for working with photographer Steven Klein: “Thank you @stevenkleinstudio for shooting the Iconic @irinashayk for our A/W26 campaign. Working with you was a dream come true… Love your mind and vision.”
Discover more about the campaign at agentprovocateur.com and find further information about Steven Klein via LGA MGMT.
