KLAUS STIEGEMEYER: Sparda Bank campaign with Grabarz XCT, REWE campaign for Saatchi & Saatchi Germany, and Olaf Heine retrospective in Rostock

With “There when it matters,” Sparda Bank launches a new brand campaign, bringing together all eleven regional Sparda banks under one unified appearance. Developed by Grabarz XCT, the campaign focuses on proximity, reliability, and a humorous take on the defining moments in life. Anne Moldenhauer captured the campaign on set, translating the scenes into an authentic visual language.