HUMMEL is a Danish heritage sports brand, established in 1923. The latest campaigns shot by KAVIN show just how fresh it is to this day. The lifestyle campaign was photographed in the beautiful harbour of Århus – a stone’s throw from Hummel’s Headquarters. The second campaign, 'Classic Bee', was photographed in Anders Kavins Studio, evidently 'on old sports indoor floor'. Both campaigns and the fashion can be viewed direct on the site. Hummel.dk