JWT/FABRIKANT is looking for the coolest move of summer for RIVELLA – Internet phenomenon Bendrit Bajra has already started. To reach the young target group during summer, you have to go where they are: near the water and in the Internet. Therefore, the agency developed a social media campaign, which satisfies their need for self-expression and while doing so, elegantly combines the themes water and refreshment with the soft drink brand. A viral spot showing Bendrit Bajra jumping into the water kicks off the campaign, and encourages his fans to do the same.
The team of südlich-t was in charge of conform, color grading and various retouch work, as well as the diving platform scenes in front of the greenscreen of the cool viral video. The spot was directed by Kai Sehr in the film production by Who is McQueen Picture.
Banners and a classic billboard campaign are the measures used to invite Swiss young people film themselves performing spectacular dives into the water, then share the films and judge them. The films will be published on the micro site Pool-hero.ch.
