The new VITO is coming – and it set to hit us with a big bang. LUKAS LINDEMANN ROSINSKI’s launch campaign will have a maximum impact – presented slap bang in the middle of target market’s everyday lives.
“We have never seen a transporter in advertising in such a spectacular manner, really incredibly spectacular!” – Sascha Bugai, Head of Post-production at JvM/craft, tells GoSee. In addition to impressive print images, two TV commercials and a product film, the new VITO will also be heavily promoted online.
GoSee Member MARKUS WENDLER created the elaborate images together with JvM/craft. The HDR spheres, backplates, inserts and all effects were photographed in Barcelona, the vehicles, which were top secret at the time, were integrated in post-production using CGI. “It was a challenge to manage the huge 40 GB compositions in 12k resolution, even with our fully equipped Mac Pros. We needed 15GB just for the visual effects.” says Sascha Bugai of the complex work.
In addition to the print images, GoSee presents several behind the scenes snaps from the shoot and two making-of videos on the layer composition in post-production.
