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Jung von Matt/craft : extensive literature series for the new C-Class market launch with Holger Wild
ADVERTISING · 22.01.2014

Jung von Matt/craft : extensive literature series for the new C-Class market launch with Holger Wild

Jung von Matt/365 with GoSee Member HOLGER WILD and JvM/craft visualised the new MERCEDES-BENZ C-Class for the market launch. The trio created a total of 17 images for the sales literature. The top-secret new vehicles were photographed on a highly guarded military site in Frankfurt. The location shoots followed in various metropolises such as Barcelona, San Francisco and Hong Kong. JvM/craft married the footage, translated the look concept and integrated the vehicles additionally with rendered reflection overlays from the location spheres.

Credits

Client
Daimler AG
Advertising Agency
Jung von Matt/365
Creative Director
Stephan Zimmermann
Art Director
Gereon Stratmann, Vanessa Iff
Art Buyer
Susanne Nagel

About Holger Wild

1966 Born in Kiel, Germany

1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany

1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.

Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects

GoSee : holgerwild.de

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