Lexus Europe selected Holger Wild to capture the global campaign visuals for the NX. The visual concept aimed to combine naturalness, lightness, and spontaneity with precise and controlled lighting, resulting in imagery that feels both authentic and refined. The creative concept was developed by T&P London, produced in collaboration with Hogarth and Simpleman Film Cape Town. Postproduction was handled by TREY.
PHOTOGRAPHY · 18.03.2026
HOLGER WILD photographs global Lexus NX campaign in Cape Town, Porsche GT3 models and ‘Red Desert and a 911’ Porsche Desert Night
Credits
- Production
- Wide ProductionHOGARTHWIDE
- Advertising Agency
- T&P, London
- Creative Director
- Alexander HarderTim Lehnebach
- Art Director
- Patrick Hartung
- Post Production
- TREY GmbH, Lina BirkholzTREY
- Photographer
- Holger Wild
- Service Production
- Simpleman, Cape Town
About Holger Wild
1966 Born in Kiel, Germany
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects
1991-1996 Study of Photography in Muthesiusschule in Kiel, Germany
1996 - present Holger has been a Freelance-Photographer for Advertising and Editorial clients. He has shot campaigns for all the major car companies: Audi, Volkswagen, BMW, Mercedes-Benz, GM, Volvo, Lamborghini and others in all parts of the World: US, Europe, Russia, Australia, New Zealand, and Africa.
Several awards from German ADC (Art Directors Club)
A member of the BFF (Germany´s most important Photographers Association) and received an award merit in 2009. Several Group- and Single Exhibitions for his freelance-projects
GoSee : holgerwild.de
MORE news of Holger Wild
Wednesday, March 18
Minimalism at its finest: The Porsche GT3, photographed by Holger Wild
Wednesday, March 18
Holger Wild photographs global Lexus NX campaign in Cape Town
Tuesday, March 17
‘Red Desert and a 911’ - Holger Wild captures a spontaneous night shot in the Spanish desert
Monday, June 9
'Miami Spice' - photographed by HOLGER WILD with the Porsche Panamera in the lead role
Monday, March 3
HOLGER WILD presents 'Helio' – A Personal Project with a Porsche Panamera and Model Angeliki Tsionou
Tuesday, September 10
HOLGER WILD stages the PORSCHE 911 with models from unusual perspectives
Monday, January 30
HOLGER WILD photographs the PORSCHE special color palette from the GT3RS to the 718 in Barcelona and Madrid for Grabarz & Partner
Monday, August 1
HOLGER WILD presents his personal project ‘Iron Catwalk’, photographed against a backdrop of modern architecture in Lisbon
Sunday, July 3
‘JOIN MY RIDE’ – the cool after-shoot spin featuring Malalaika Gierke and Blake Kalawart, photographed by HOLGER WILD
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