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JULIA WALDMANN : Concept and photography of the SPIEGEL COACHING magazine -- PLUS: eyewear label YUN BERLIN, DUMMY magazine 'Kindheit' and three personal works
PHOTOGRAPHY · 20.02.2025

JULIA WALDMANN : Concept and photography of the SPIEGEL COACHING magazine -- PLUS: eyewear label YUN BERLIN, DUMMY magazine 'Kindheit' and three personal works

SPIEGEL COACHING is the bookazine for a relaxed, successful life that accompanies readers throughout the year. The coaching sessions are based on existing SPIEGEL WISSEN coaching sessions, which also appear on spiegel.de. The SPIEGEL magazine commissioned photographer Alexandra POLINA c/o JULIA WALDMANN to design and implement all of the photo series for the SPIEGEL Coaching Magazine 2025.

Each issue contains six training programs for change with concrete, step-by-step coaching sessions that can be implemented in everyday life over several weeks. All coaching sessions were initially developed for the SPIEGEL newsletter by psychologist Anne Otto together with experts from various fields of psychology or coaching.

Credits

Client
DUMMY MagazineYUN BerlinPennyDer Spiegel
Advertising Agency
Serviceplan
Post Production
Sevengreen
Styling
Raik Holst (Food)
Model
@boldonovanadia

About JULIA WALDMANN

Julia Waldmann represents an exclusive group of photographers and video artists: Chiara BONETTI People · Portrait · Reportage / Berlin Rome -- Caroline HEINECKE Stills · Food · Art / Berlin -- Meike KENN People · Portrait · Corporate / Berlin -- Alexandra POLINA Reportage · People · Portrait / Hamburg -- Sophie SCHWARZENBERGER People · Kids · Advertising / Berlin Cape Town -- Tim SONNTAG Stills · Portrait · Fashion / Berlin -- Stefan THURMANN Food · Interior · Stills / Hamburg -- Matthias WEHOFSKY People · Portrait · Lifestyle / Berlin

Julia Waldmann is an agency and production company operating in Hamburg and Berlin, specializing in photo, film, and content production. The agency represents select photographers, videographers, and creatives in the fields of people, portraiture, lifestyle, food, and advertising.

The focus is on brokering and managing creative image productions for brands, companies, and agencies. Julia Waldmann combines creative concepts with professional production and works closely with a curated network of visual artists.

In addition to representing artists and production companies, the agency is also active in developing visual content and campaigns, supporting clients in the realization of photo and video projects from concept to production.

GoSee : juliawaldmann.com

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