Born in Switzerland – and at home around the world. For the high-quality lingerie brand CALIDA, it was off to the wild coast of Portugal for JPPS and the team led by Petra Petrovsky & Morena Ramone for the ‘100% Nature Summer’ campaign. It provided the perfect background for the latest looks of the lingerie label.
“Photography was taken care of by the duo Petra Petrovsky & Morena Ramone, with videography by Sophie van Hasselt. JPPS was in charge of production on location in close cooperation with a local production partner.” JPPS PRODUCTIONS.
With the 100% NATURE collection, CALIDA has presented a real innovation in the area of sustainability: compostable lingerie made from TENCEL® MICRO fibres. Natural, eco-friendly and functional. Soft on the skin, temperature-regulating, fast-drying and odor-minimizing.
“At CALIDA, we want to contribute towards raising awareness for high-quality and sustainable products. After all, we have a responsibility, also towards future generations.” Alexandra Helbling, Managing Director CALIDA AG.
The CALIDA GROUP is a publicly listed, globally active company for premium underwear with its head office in Sursee. Also part of the group besides the standard brand Calida, founded in 1941, is the French brand Aubade based in Paris, which was acquired in 2005, as well as the brands ERLICH TEXTIL and COSABELLA. In the first half of 2022, the Group generated sales of over CHF 324 million with around 2,500 employees.
GoSee : calida.com & jpps.fr