"Inspired by the world's toughest yacht race, the V90 Cross Country Volvo Ocean Race combines true all-road, all-weather capability with adventure-enhancing features." VOLVO says about its new model VOLVO V90CC OCEAN RACE. The brief was to capture the free and wild spirit of the vehicle on four days of production. The executive agency was Stendahls from Göteborg with Art Director Oscar Plasidius and PM Karin Hedberg. The motifs were photographed in Norway by Patrik JOHALL c/o SUPERSTUDIO, and Anna Johall was the producer on location. Production: SUPERSTUDIO, and post production was handled by GoSee member ADAMSKY DIVISION.
We read on the VOLVO website: "Unique details - The combination of Crystal White paint, Kaolin Grey trim and Flare Orange highlights is exclusive to the V90 Cross Country Volvo Ocean Race, as is the interior upholstery and water-resistant load compartment floor. A strong integral LED light in the tailgate illuminates the area under the open tailgate, while a powerful, durable LED torch, made of black aerospace aluminum and available in three power modes, is located in the load compartment. Even the waterproof mats have been designed specifically for the V90 Cross Country Volvo Ocean Race." Go & See : volvocars.com//////v90-cross-country-volvo-ocean-race
So what is superstudio really? Well, according to our business plan we’re a provider of comprehensive marketing communication services and we deliver media-independent solutions ranging from idea conception to total project delivery. Wow. Pretty impressive, right? But what exactly does all that mean in human terms? Simply put, we’re a bunch of creative and strategic types who love to help people communicate their ideas.
And we’re pretty darn great at finding innovative and effective visual solutions to do just that. In a nutshell, companies bring us their idea (or product or project or favorite conspiracy theory or whatever) and we find the right technology to help them communicate it, whether that means high-end photography, graphic design, CGI, full-fledged movies, 3D images, CGI, Aircam productions, or whatever other technique floats your particular boat.
Our whole philosophy is really rather simple: technique and technology are simply ways of communicating messages and creative ideas. Not that we’re not big fans of technology (because we certainly are, as our arsenal of hi-tech toys kind of proves), it’s just that we don’t lose sight of the forest because of the trees, so to speak.
Since starting in 2003, we’ve used an extremely flexible team of photographers, art directors, copy writers, graphic artists, designers, computer experts, and other left-brain types to (in some mysterious schizophrenic way), combine a structured project planning and business approach with unbridled creativity.
All of this to bring you one-stop shopping for all your communication needs, with in-house facilities and staff for all types of media creation under one, very well equipped, roof.
Superstudio is:
* Photography
* Retouch/CGI
* Production
* Design/Concept
* AirCam
GoSee : superstudio.com
