Perfect light and exceptional locations make Cape Town a consistently outstanding shoot destination—especially when the European winter seems never-ending.
Lexus Europe selected Holger Wild to capture the global campaign visuals for the NX. The visual concept aimed to combine naturalness, lightness, and spontaneity with precise and controlled lighting, resulting in imagery that feels both authentic and refined.
The creative concept was developed by T&P London, produced in collaboration with Hogarth and Simpleman Film Cape Town. Postproduction was handled by TREY.
“Many thanks to everyone involved for the outstanding results,” says Holger Wild.
