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HHV x THISISNEVERTHAT impacts global street culture with Korea front and center - S/S ‘23 campaign by Roberto BRUNDO c/o ROCKENFELLER & GÖBELS
PHOTOGRAPHY · 09.05.2023

HHV x THISISNEVERTHAT impacts global street culture with Korea front and center - S/S ‘23 campaign by Roberto BRUNDO c/o ROCKENFELLER & GÖBELS

Roberto BRUNDO c/o ROCKENFELLER & GÖBELS photographed the Spring/Summer ‘23 collection from Korean label THISISNEVERTHAT, which was founded in 2009 in Seoul. It didn’t take long until thisisneverthat established itself at home as a force to be reckoned with in the burgeoning streetwear scene – thanks, of course, to the support of musicians from the genres rap and K-pop. And thanks to the popularity of the brand, collabs with big players the likes of Nike and Gore-Tex were soon to follow, boosting brand awareness even more.

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Credits

Client
HHV x Thisisneverthat
Creative Director
Jorge Alvarado
Producer
Jorge Alvarado
Model
Ungi An

About Rockenfeller & Göbels

Rockenfeller & Göbels represents photographers and directors with an outstanding image language and professional experience. The agency operates worldwide for advertising agencies, editorials and direct costumers with the in each case photographic specialist. The creative and professional work of the photographers is always the center of attention.

Additionally to the communicational part, Rockenfeller & Goebels is delegating all aspects of high professional photo- and motion pictures production, such as booking, casting, travel, production and postproduction. The team around Dorothee Goebels offers for national and international productions of every dimension, in german, french, english and spanish language, the experience and the project-oriented work of a longtime-expert representation.

GoSee : rockenfellergoebels.com

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