High up in the French Alps: A VW AMAROK pulls a glider pilot into the sky. The slope is ridiculously short, and the cliff is damn close. Courchevel Airport is considered one of the most dangerous airports in the world. Just the right backdrop, to stage this elaborate stunt for VW AMAROK.
To realize the project, several months of preparation were necessary and an expert crew who know how to deal with sporty challenges, spectacular stunts and breathtaking outdoor shoots. Including extreme pilot Klaus Ohlmann, who has already set more than 60 world records plus stunt driver Chris Cano.
It was directed by HelliVentures Director Anson Fogel, who explains in the making-of film for the campaign: “Once you initiate a start at this airport, either you take off or you die.” HelliVentures Filmproduktion produced the spot for VW utility vehicles and Grabarz & Partner. Further details are available directly from VW.
“We have learned from studies that the target group for the Amarok consists mainly of young men and self-employed business people who use the vehicle for dual purposes – for work and private use. Plus, they look for a way to set themselves apart from the rest with their car,” Ramsis Moussa, Marketing Director at Volkswagen tells GoSee.
Ralf Heuel, Creative Director of Grabarz & Partner, adds: “... The campaign is not directed exclusively at buyers who need a vehicle with a flatbed. But all in all, at men to whom a car is first and foremost a statement, to whom being unconventional and different is part of the fun – and who would otherwise buy an American sports car or something just as flashy.”
Inhale. Commercials. Adventure Docs. Corporate Identity. Branded Content. Passion. Sports. Nature. Outdoor. National. International. Enthusiasm. Excellence. Precision. Quality. Creativity. Efficiency. 30 Seconds. 90 Minutes. Exhale. HelliVentures.
