Get out your towel, cause it's about to get physical... 'ZDF Sport' is broadcasting after ten years with a new on-air design, for which film production company HelliVentures filmed all of the trailers: 7 different sports, 37 athletes at 7 different locations. "We got top athletes of all nationalities and from seven different disciplines in front of the camera. We filmed in Kiev and casted worldwide," Joachim Hellinger from HelliVentures on the production.
The new concept also includes the on-air design which is clearly oriented upon the modified studio appearance, thus underscoring the striking design of ZDF Sport. A fresh new look, which includes the classic elements and hallmarks of the format – such as the music, clock and goal wall of the new sport studio – in a more contemporary style. Graphic final touches and packaging were in the hands of Alpenblick, Munich under the executive of Holger Geisler.
