HelliVentures Filmproduktion produces the MIELE commercial 'Life Beyond Ordinary' with Director Denis Lagrange and freediver Marina Kazankova for DDB Düsseldorf off the coast of the Greek Island of Kalymnos, a hotspot for freediving athletes

What does the world record holder in freediving and the new dishwashers from Miele have in common? Both impress with high-performance, set new standards, and are now featured in the latest brand campaign #LifeBeyondOrdinary, with which Miele is pushing the limits.

Kalymnos is the place where European freediving has its origin and is where GoSee member HelliVentures Filmproduktion filmed with world record freediver Marina Kazankova and DDB Düsseldorf for the brand new Miele campaign. With just one breath, the actress and athlete whisks us away to a world without limits. It was directed by Denis Lagrange, who has already received multiple awards for his breathtaking underwater and Hollywood productions. “We are delighted to support one of the strongest German brands in staging their values more succinctly and emotionally.” says Dennis May, Chief Creative Officer of DDB Group in Germany, who developed the campaign together with Miele.

'Life Beyond Ordinary' is the claim for the campaign, which is appearing in print, at the POS and online.