Spitsbergen is an island group in the North Atlantic and the Arctic Ocean which belongs to Norway. The name of the archipelago since the Svalbard Treaty of 1920 has been Svalbard, which translates to 'cold coast'. Photographer Lena GRANEFELT c/o AGENT MOLLY & CO shot the portrait presented on GoSee for Swedish magazine LANTLIV.
About - The Svalbard Treaty or the Spitsbergen Treaty, recognizes the sovereignty of Norway over the Arctic archipelago of Svalbard, at the time called Spitsbergen. The exercise of sovereignty is, however, subject to certain stipulations, and not all Norwegian law applies. The treaty regulates the demilitarization of the archipelago. The signatories were given equal rights to engage in commercial activities (mainly coal mining) on the islands. As of 2012, Norway and Russia are making use of this right. Uniquely, the archipelago is an entirely visa-free zone under the terms of the Svalbard Treaty.
Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.
Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.
Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.
GoSee : agentmolly.com
