ALFRED'S MARKET is a 15,000 m² former industrial area with space for events and presentations from many different lifestyles and colorful cultures in Essen. It is a location in Germany's Ruhr region, which bridges the gap between modern and international food, music, art, and style. The new portrait campaign for the happening was created by Cologne-based photographer duo BEN & MARTIN.
ALFRED'S MARKET on ALFRED'S MARKET: “Enjoying amazing food together is known to facilitate communication, and we have chosen this approach so that we can help shape the cultural diversity and the future of the Ruhr region. Street food & style markets, concerts, outdoor cinema, and more give the site a new multifaceted urban appeal.
Fast, sympathetic, diverse food of consistent high quality is becoming increasingly popular and finally offers the perfect alternative to fast food chains and imitation cheese. In our street food market, we present you an exclusive selection from Germany's young creative street food scene and a part of the constantly expanding food truck community, which is giving us a wide culinary variety to choose from around the globe.”
About – SCHÖNER ALFRED:  Street food, soul food, burgers, veggie, vegan, and much more from around the world both indoors & out. The big feast in Essen in the Ruhr region is on 20 March, 2016. Admission: 3.00 euros. Children up to age 10 get in free, but are still allowed the fill their bellies to the brim! /schoeneralfred