The 'Gravity' project is the result of a creative collaboration between David DAUB c/o WILDFOX RUNNING and GoSee member PROTOKOLL.GROUP Postproduction, centering on the Lucid Gravity, a state-of-the-art SUV staged as a full CGI model.
"The backgrounds are high-resolution LiDAR scans taken in Los Angeles. Millions of measured points were transformed into detailed 3D point clouds that reflect not only the physical structure of the city but also its visual atmosphere. The conscious decision not to smooth the point clouds or convert them into classic geometries creates a unique aesthetic contrast between digital precision and organic blur – a look that underscores the vehicle's futuristic character.
Integration into the complex LiDAR scenes required a precise balance of lighting, perspective, and spatial depth – a technical and creative challenge that we deliberately sought to blur the boundaries between the real world and the digital vision. 'Gravity' is an experimental interplay of technology, design, and urban context that demonstrates what is visually possible today when you combine real data and digital creativity." David DAUB
