Advertising photographer Andreas LIND c/o TAKE AGENCY shot 'Game of Thrones' star Kristofer Hivju for AMERICAN EXPRESS in Iceland. The executive agency was House of Friends from Stockholm, and it was produced by Bacon CPH. Just recently, American Express launched the new metal platinum card on the Nordic market. The coveted commission to realize the launch campaign went to House of Friends. The result was an adventurous story from the magnificent Nordic wilderness with the versatile credit card and actor Kristofer Hivju in the lead roles.
“Instead of concentrating on the traditional benefits of the card, the campaign is focused mainly on dramatizing the metal itself and its practical advantages in an entertaining manner.” says Michael Merzinger, Marketing Director of American Express. GoSee : houseoffriends.se
