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The TOYOTA ‘Beyond Zero’ campaign in Sofia, the OPEL ASTRA content campaign as well as the S680 Edition 100 for MERCEDES-MAYBACH – photographed by Frederic SCHLOSSER c/o UPFRONT PHOTO & FILM
PHOTOGRAPHY · 15.02.2022

The TOYOTA ‘Beyond Zero’ campaign in Sofia, the OPEL ASTRA content campaign as well as the S680 Edition 100 for MERCEDES-MAYBACH – photographed by Frederic SCHLOSSER c/o UPFRONT PHOTO & FILM

For TOYOTA, Frederic SCHLOSSER c/o UPFRONT teamed up with the agency The & Partnership to photograph the latest ‘Beyond Zero’ campaign. Both separately for the range motifs and while shooting film footage, the campaign was realized in Sofia, Bulgaria. The production company was Icon Films Sofia. Together with the Hamburg-based post production company TREY, Frederic was also in charge of post production.

With and for Velocity McCann, Frederic photographed the new OPEL ASTRA content campaign. Responsible here were CD Norman Henkel & Joseph Rakosi, with art buying support from Tina Krakow. It was produced in Vienna with Tim Michel. Styling: Julia Neubauer, post production: MAINWORKS, and in charge of social assets was SEMD/STEFAN EISELE.

As #Mbcreator, Frederic Schlosser staged the limited S680 EDITION 100 for Mercedes-Maybach. Posing next to the noble ride was ballerina & model Georgeta Varvarici. Styling: Julia Neubauer and H&M: Adina Hensel. The executive content & digital agency was Banauten.

GoSee : upfront.de

Credits

Client
ToyotaOpelMercedes-Maybach
Production
Icon Film SofiaTim Michel Producer
Usage
Beyond Zero campaignPowertrain KeyvisualNew Astra content campaignS680 EDITION 100
Advertising Agency
The & PartnershipVELOCITY McCANNBanauten
Creative Director
Norman Henkel
Art Director
Phil FieldsJoseph Rakosi
Art Buyer
Tina Krakow
Post Production
TREY & Frederic SchlosserMainworks + Stefan Eisele
Styling
Julia Neubauer
Hair & Make-up
Adina Hensel
Model
Georgeta V.

Featuring

About UPFRONT Photo & Film GmbH

Ever since its founding in 1998 by Frank Küppers, UPFRONT has lived out photography all the way - as agents and one-stop production house. Which means: we know the industry, we know the artists, we know where and how they match.

This adds up to: Better deals, better results. For everybody.

UPFRONT is proud to have developed a roster of unique talent over the years. We all love a good commission, but it’s really more than that: Artist management means supporting individual and sustainable growth. A wide creative range and a positive, personal work environment is what we get out of it.

What you get out of it? Amazing photos. Captivating films. Without the hassle. Across all media, agile and fresh. By a truly passionate and down-to-earth team, dedicated to full transparency. Team spirit and a respectful treatment of everybody involved are the basis of every project we approach.

www.upfront.de

GoSee : upfront.de

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