Für die Einführung der dritten Generation des MAZDA CX-5 fotografierten und drehten FRITHJOF OHM incl. PRETZSCH die globale Launch-Kampagne – bestehend aus 76 Stills und 12 Filmen, die sukzessive weltweit veröffentlicht werden.
„What a crazy project - but in the most positive way,” so das Team über die internationale Produktion. „Working in four time zones with clients and designers from Japan, Europe and the US, creative agency offices in Vienna and Hamburg, and production houses in Berlin and Lisbon - from freezing, rain-soaked scouting days in Portugal to a final sun-drenched shoot and beautiful results.“
Die Kampagne zeigt den neuen CX-5 in dynamischen, klaren Bildwelten, die den markentypischen MAZDA-Spirit zwischen japanischer Designphilosophie, Fahrdynamik und emotionaler Präzision transportieren.
"We especially have to thank Mazda, Scholz & Friends and BWGTBLD for the trust and support. Please enjoy - we did and still do.“
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
