FRITHJOF OHM incl. PRETZSCH shoot the global launch campaign for the all-new MAZDA CX-5 (Stills & Film) for Scholz & Friends
For the introduction of the third generation of the MAZDA CX-5, FRITHJOF OHM incl. PRETZSCH photographed and co-directed the global launch campaign - comprising 76 stills and 12 films, which are being released step by step worldwide.
“What a crazy project - but in the most positive way,” the team says about the international production. “Working in four time zones with clients and designers from Japan, Europe, and the US, with creative agency offices in Vienna and Hamburg…

