Volkswagen and lead creative agency Bernbach (former DDB Germany) once again placed their trust in Frithjof Ohm incl. Pretzsch, with the duo this time staging one of the brand’s key models. The European 360° campaign for the new T-Roc was recently named Campaign of the Week by campaigngermany.de.
At the heart of the campaign is an emotional narrative combining joy, confidence and self-belief - driven by the relationship between a father and his teenage daughter. A contemporary take on family, attitude and the courage to follow your own path.
Christine Wollburg, Chief Brand Officer of Volkswagen AG, comments: “With this campaign, we place the confident design and increased perceived value of the new T-Roc at the centre. Based on the guiding idea ‘Born Confident’, we convey a mindset that radiates optimism and self-assurance – values that both the T-Roc and its drivers embody. Our goal is to generate attention across a broad audience with this clear message, while highlighting the model’s evolution and quality.”
Frithjof:
"Graffiti was my first means of artistic expression. It was the early ‘90s, and I was working as a model-maker by day and getting deep into the Hip Hop scene by night.
So I kicked my photography career off by documenting street art, and shooting concerts and album covers. The quality of my work caught the attention of some of the top photographers of the time, who hired me as their assistant and fine art printer. I enjoyed traveling the world with them for several years.
Finally, in 2005 I set out on my own, specializing in people, automotive and sports photography."
Matthias:
"After graduating in advertising management, I first explored my profession as a Project and Event Manager for a variety of top agencies in Hamburg.
From 2004 to 2011, I benefitted from the great opportunity of working with renowned German photographer Mats Cordt. There, I found my passion and expertise: producing international photography projects for a wide variety of premium international clients.
It was there that I also got to know Frithjof as a creative talent and friend."
Today Frithjof Ohm + Pretzsch is a symbiotic partnership: the coming together of a generalized specialist, and a specialized generalist.
We create powerful images by channeling the raw energy of artistic talent via an effective production workflow.
GoSee : frithjofohm.com
