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'FOLLOW THE PATH' und 'THE AVERAGE CONSUMER' - neue imaginäre Bildwelten von ERIK JOHANSSON c/o AGENT MOLLY & CO auf GoSee
PHOTOGRAPHY · 15.02.2021

'FOLLOW THE PATH' und 'THE AVERAGE CONSUMER' - neue imaginäre Bildwelten von ERIK JOHANSSON c/o AGENT MOLLY & CO auf GoSee

ERIK JOHANSSON c/o AGENT MOLLY & CO stellt uns hier auf GoSee zwei neue Arbeiten vor.

“Follow the Path” - 'The difficulty with the road ahead is that it's not always what you expect it to be. Textures were photographed and shaped into the structure in Photoshop, and the man was photographed separately... Planning is the most important part of the process. It may look repetitive, but I try different versions, keep what I like and try a variation and repeat until I achieve the final goal. Once I was happy with the sketch, I made a simple 3D representation of the scene in sketchup to get a more accurate perspective. In the next step, I went out to shoot concrete textures and transformed them in photoshop to create the structure. There are no 3D-generated elements in the final composition, the 3D sketch is only used as an aid to know where to place the different elements. The final step was printing it. Getting it ready to be framed for my upcoming exhibition...'

“The Average Consumer” - 'An image about over consumption. This was a long one; I got this idea back in 2017; it took me a year to find a location I liked, and then I was struggling and started over with post production several times until I found a composition and mood that I liked. It was photographed in northern Czech Republic close to Most almost exactly 2 years ago. House and power lines were photographed separately. The final image is a massive 12000x9000 pixels, and unfortunately, it’s hard to appreciate these details on a small phone screen.' Mehr gibt es auf seinem Instagram Account und via AGENTMOLLY&CO.

Erik Johansson (born 1985) is a photographer and visual artist from Sweden based in Prague, Czech Republic. His work can be described as a surreal world created by combining different photographs. Erik works on both personal and commissioned projects with exhibitions and clients all around the world. In contrast to traditional photography, he doesn't capture moments, he captures ideas with the help of his camera and imagination. The focus is on the story, and the goal is to make it look as realistic as possible even though the scene itself contains impossible elements. In the end, it all comes down to problem solving, finding a way to capture the impossible.

Credits

Mit dabei

Über AGENT MOLLY & CO

Stockholm-based Agent Molly & Co was founded in 2002 by Molly Karlberg and Sara Sinnby. Right from the start our guiding principles have been focus, ambition and commitment. We enjoy great success representing some of Sweden’s most innovative photographers, illustrators and stylists, working within both the Swedish and international markets whilst focusing primarily on advertising and fashion. Our customers range from large multinational corporations to smaller companies, advertising agencies and magazines.

Each of our artists has their own unique niche, making it easy for our clients to find exactly what they are looking for. As agents, we are involved in the creative process from concept to finished image, thus ensuring that clients aren’t lumbered with bothersome practical details. For our photo shoots we arrange models, hair and make-up, transport, hotels, plus the necessary tecnology and studio - in short everything needed to create the ultimate working conditions for the best possible photo session.

Put simply, our job is to connect the right artist with the right client. That may sound easy, but making the perfect match requires genuine know-how and long experience. Agent Molly & Co strive to continue developing, challenging and aiming high. All for our artists’ and customers’ best.

GoSee : agentmolly.com

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