The collaboration between Vibram and KOLON SPORT for the Hyperleap TL-X campaign fuses innovation and emotion in a cinematic trail running film. Capturing the essence of speed, adrenaline, and performance on demanding terrain, DOP Andre Schaapen c/o 70SEVEN and director Marcel Scheithauer set a new benchmark in outdoor filmmaking.
At the heart of the film is protagonist Sergi, embodying authenticity and resilience as he overcomes obstacles and internal battles, ultimately finding focus at the summit. Dynamic camerawork and intense sequences vividly convey the sensation of speed and the challenges of nature. A raw sound design heightens the experience: breath, water, and gravel merge into a living soundscape that amplifies the atmosphere of trail running. Andre Schaapen’s cinematography carries the emotional intensity of the narrative.
Shot in the untouched landscapes of Foz de Arbayún and Foz de Lumbier in Spain, the film draws on analog textures, warm tones, and subtle grain to create an aesthetic of “gritty elegance” that mirrors the raw essence of outdoor sport.
The Hyperleap TL-X campaign pays tribute to the cutting-edge technology behind Vibram and KOLON SPORT’s innovative trail running shoe. It illustrates how technological excellence and an unyielding passion for the outdoors combine to set a new standard in the world of trail running.