The Volkswagen Caravelle campaign presents the vehicle as the ideal companion for professional passenger transport and active leisure pursuits. The versatility and robustness of the new generation are unparalleled, according to the campaign's central message. It was produced by Image Nation, Barcelona, at various locations in Spain. Image Nation was commissioned by the advertising agency Scholz & Friends.
The Hamburg-based agency Scholz & Friends serves as the global lead agency for VWN (Volkswagen Commercial Vehicles) and is responsible for the strategic planning and execution of major market launch campaigns. Creative Director Martin Keipert and Wiepke Heide, as well as Producer Miriam Wieners, are key figures in this endeavor.
A central theme of the series is the seamless integration of e-mobility into both professional and private life. This is illustrated, for example, by images showing people charging the vehicle at modern charging stations while simultaneously interacting with the car. The vehicle also cuts a fine figure as a luxurious shuttle or a robust delivery van.
GoSee : volkswagen-nutzfahrzeuge.de
We are Image Nation. Based in the land of ham, garlic, olive oil and sun, bringing to you french savoir faire, german reliability, mediterranean flair, british resolve and kiwi ingenuity we offer you photo and film production services managed by an international crew in Spain and Worldwide. We produce advertising campaigns in Argentina, Chile, France, Italy, Malaysia, Portugal, Singapore, South Africa, Spain, Switzerland, United Arab Emirates, U.S.A, and where ever you want us to.
Image Nation offers a complete start-to-finish photo production service worldwide, working with the client from the beginning to provide consultation on matters such as location choice and campaign development.
Our team is expert in photo production for automotive photographers, and as car productions are some of the most demanding jobs in the business, essentially it means that we are prepared and equipped to meet the challenges of any kind of production, from fashion and sport to event management, publicity and filming.
Our full-service production includes own specialized facilities, detailed budgets, personalized estimates, customized billing, casting, locations scouting, permits & insurance, putting together a multilingual and multi-skilled crew, equipment rental, catering & craft service, travel management, production management & coordination, etc.
GoSee : imagenation.es
