The Volkswagen Caravelle campaign presents the vehicle as the ideal companion for professional passenger transport and active leisure pursuits. The versatility and robustness of the new generation are unparalleled, according to the campaign's central message. It was produced by Image Nation, Barcelona, at various locations in Spain. Image Nation was commissioned by the advertising agency Scholz & Friends.
The Hamburg-based agency Scholz & Friends serves as the global lead agency for VWN (Volkswagen Commercial Vehicles) and is responsible for the strategic planning and execution of major market launch campaigns. Creative Director Martin Keipert and Wiepke Heide, as well as Producer Miriam Wieners, are key figures in this endeavor.
A central theme of the series is the seamless integration of e-mobility into both professional and private life. This is illustrated, for example, by images showing people charging the vehicle at modern charging stations while simultaneously interacting with the car. The vehicle also cuts a fine figure as a luxurious shuttle or a robust delivery van.
GoSee : volkswagen-nutzfahrzeuge.de