48grams holds a special beauty secret: natural biomembrane face masks that combine modern skincare with the power of natural ingredients. For the campaign, Esther Haase photographed actress Ursula Karven together with her son Liam Karven on Mallorca.
“Happy Birthday 48 GRAMS. We had a wonderful shoot – mother and son on Mallorca. It was a special time because we ourselves lived on the island for six years. For me, 48 Grams connects the wild, salty energy of the island with modern skincare that you don’t just see, but truly feel,” says Ursula Karven about the production.
The series captures the relaxed atmosphere of the island and the authentic dynamic between mother and son. While Ursula Karven has long been known as an actress, author and yoga ambassador, her son Liam Karven has meanwhile built his own career in the fashion world. As a model, he has already walked at the New York Fashion Week and is steadily establishing his own presence on the international fashion scene.
The campaign combines family closeness, Mediterranean lightness and contemporary beauty aesthetics – captured in the distinctive visual language of Esther Haase. Production partner on the shoot was the team at Image Nation.