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ADVERTISING · 31.07.2012

Driven by Creatives : very fast reactions for AUDI, extreme direct banking for RADOBANK and blurred vision for MC DONALDS

DBC presents new spots by Fredrik Bäckar, Alex Feil, Michael Schreitel and Claas Ortmann on GoSee.

Rain, wind, people on the streets, temperature, curves, tunnels, building works… lots of factors that call for a reaction. Or your car. ‘Quick to react’ is the claim of the new AUDI A6 bi-turbo Diesel that makes you look like a good driver.

The cool black and white look highlights the simplicity and easiness of the car and stems from DOP Fredrik BÄCKAR c/o DBC - DRIVEN BY CREATIVES, Filip Tellander was in charge of the direction.

‘Don’t think of silly things, think of your money!’ Because direct banking can be this ‘direct’. Director Alex FEIL and Michael SCHREITEL, both c/o DBC - DRIVEN BY CREATIVES also hit the road for RABOBANK. Clog phones answered by blonde stocky cheese eaters and plenty of windmills along flat roads… the spot is a tongue in cheek vision of German platitudes of their Dutch neighbours.

Director Claas ORTMANN c/o DBC - DRIVEN BY CREATIVES and DOP Nikolai von Graevenitz are currently promoting the ‘get your vintage Coca Cola glass at McDonalds!’ offer. The agency was the Heye Group with Creative Director Arndt Rossnagel and FFF Sascha Diesang. We love it.

Of course we haven’t forgotten the great GEORGE MICHAEL video by Ryan HOPE – it features in the LONDON special. Here is the GoSee link. Spread the good NEWS!

Credits

Client
Audi A6RabobankMcDonalds Deutschland
Production
Element ESteffen Römer
Advertising Agency
Heye Group, Ulli Saftig
Creative Director
Arndt Rossnagel
Music
Supreme Music
FFF
Sascha Diesang
Prod.-Co.
e+p commercial, München

About DBC - DRIVEN BY CREATIVES

DBC - The Association

Driven By Creatives embodies an association of European talent representatives. Our network of talent agencies is known as the leading force behind numerous successful collaborations between directors, DOPs and film production companies. With great dedication we focus on developing and nurturing creative relationships, maximizing opportunities for our artists in a worldwide market, and continuously searching for the latest, most original talent.

On an international base we represent the creative talent that helps to turn any idea into reality. Ranging from commercials, to feature films and music videos we’re passionate about networking, collaborating and bringing together directors, DOPs and other filmmakers and entertainment entrepreneurs.

Drawing upon a wide range of experience in the industry honed at entertainment firms, advertising agencies and production companies our network’s agents are able to cope with every creative challenge and provide the talent that perfectly suits your demands from our network’s roster of outstanding filmmakers.


BASE BERLIN BY ESTHER KURLE
Esther Kurle, born in 1973 and mother of one child is currently living in Berlin. Before she founded Trinity Agency in Germany, she worked as a producer for several years.
Since 2006 Esther is the owner of Esther Kurle Management.


BASE MUNICH BY BERNADETTE GRAF
Bernadette Graf was born in 1976 and is living in Munich with her family.
She has a diploma in American Studies and 6 years of experience as a sales rep and project manager @ gap films in Munich under her belt, before she founded Bernadette Graf Management in 2008.


BASE PRAGUE BY NICK AND PAVLINA SAWARD
Nick Saward was born in 1961. He worked in the UK as a production manager and then 15 years as a producer before moving to Prague in 2002 to produce for Stillking Films. 7 years later he founded Saward Management. Nick is living in Prague with his two children and his wife Pavlina Saward (born Prikrylova) who serves as the creative head of the DBC base in Prague.

Pavlina worked as a Production Manager on more than 130 commercials in the last 10 years for Stillking Films in Prague. Prior to that she worked on 19 movies in different production positions and production companies for 15 years. Pavlina joined Esther Kurle Management in January 2009 along with Nick to work as an agent for directors and DOP`s.


BASE HAMBURG BY KLEMENS KEMPKES
Klemens Kempkes is based in Hamburg. He looks back on more than 20 years of experience working in the film industry being a set manager, producer, production manager and agency producer. In 1999 he founded Good Fellows and joined the Driven By Creatives network in 2010.

BASE MILAN BY ANTONELLA PERILLO

Antonella Perillo is currently living in Milan. She has 30 years of experience in the Entertainment industry as Agent, Casting Director and PA. She got to travel all around the world as a PA for Simply Red. After she took a break to become the mother of two wonderful children, she founded ABC Casting in Milan and became part of the Gallagher Casting Network and Rolf Scheider Casting Company in Paris-Berlin-Hamburg. She has done casting for world-renowned filmmakers like Zack Snyder, Tony Kaye and many others. In 2003, she started ABC & Director's Agency, a film directors agency that works directly with production companies and advertising agencies.


GoSee : drivenbycreatives.com

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