With Toyota’s latest “Drive the Style” campaign, THE&PARTNERSHIP sets the stage for the design of the new Toyota Style Selection. The unusual photographs were taken in April 2019 in Valencia together with fashion photographer ESTHER HAASE. She has already worked for Vogue, Vanity Fair or Elle, where she has influenced the high fashion area with her authentic & natural look. GoSee member IMAGE NATION was in charge of production.
“The Style Selection is our offer to a clientele who are environmentally aware but also very style and design oriented,” says Niels Klamma, Head of Marketing Communication at Toyota Germany. “T&P has created a visually very convincing campaign that more than meets the demands of our target group.” “Toyota stands for particularly outstanding quality and a sustainable hybrid drive but also the new design, e.g. that of the Corolla, is very impressive – which is why we chose to stage it in this way,” says Oliver Kapusta, Creative Director of the agency.
