Serviceplan Suisse developed a 360-degree campaign for NUSSBAUM and its Optipress systems. It offers a one-stop solution: from a digital planning tool to pipes and fittings or even innovative crimping tools which can be operated by app. The elaborate visuals and videos for the campaign were realized in a warehouse in cooperation with Jonathan HEYER c/o UPFRONT. Over the course of two days, the individual pieces were ‘carefully spread out’ - and then photographed from atop a five-meter crane.
From this surprising perspective, plumbing technicians immediately recognize the advantages of how all Optipress products fit together. For the campaign, a variety of advertising media were developed, including ads for trade journals, flyers, display banners, mailshots, social media ads, and POS measures.
Also on the team were Selma Caglayan, Valmire Muji (Consulting), Nadja Tandler (Art Direction), Peter Liptak (Copy), Dominic Shota Schweingruber (Motion), Michael Kathe (Creative Direction), Marcin Baba (Executive Creative Direction), Carmen Anderegg, Barbara Häne (Production), Pam Hügli, Raul Serrat (Overall Responsibility), Plan.Net (Online), Jonathan Heyer (Photography), All in Productions (Production), Werner Baumgartner (Styling), Aschmann Klauser Postproduction (Post), and Südlich-t (Grading, Stop Motion).
