After a little appetizer at the beginning of October, ANKE LUCKMANN now grants insight into the global launch campaign right on time for the market introduction of the new MERCEDES-BENZ X-class. The new MERCEDES-BENZ X-class combines the primal power and toughness of a pickup with the fascination of a true MERCEDES-BENZ. Just like the X-Class itself, the motifs also combine both worlds. The print campaign is made up of a wide variety of climate zones, on- and off-road as well as urban motifs.
Together with creatives Dennis Mensching and Lily Sohm from Lukas Lindemann Rosinski, the team led by Producer Volker Dencks worked its way through the complex and multifaceted shoot. After the almost four-week production across California, RECOM Berlin delivered 70 hero motifs, usage motifs and multi-pictures. All motifs can be seen here with the hero vehicle.
