The latest ZALANDO TV campaign encourages us to break free of fashion’s formalities. Jung von Matt / Elbe created the concept for the spot, inspired by the grey ‘Big Brother is Watching You’ aesthetic of George Orwell’s 1984 dystopia and makes the brave Zalando customer and her parcel the rebellious heroine of freedom – with a touch of Steve Jobs and Apple versus IBM. Director Anders Hallberg lets protagonist (model Camilla Lehmann) win the David and Goliath fight against clichés dictated by model and dancer Eveline Hall: ‘no pain no gain’, ‘perfection is beauty’, before of course everything ends with a colourful fabulous fashion shower.
The team comprised AD Eva Stetefeld and CD Andreas Hilbig, production by Tempomedia. Perfect post-production by Chimney Berlin and Slaughterhouse Berlin.
