‘We are dedicated to jeans! A passion built on the fact, that you will not find another garment which ages relatively as beautifully as denim. From each time you wear your Shine Original jeans, they will continue to gain the patina, history and character you imbue them with. This is the simple philosophy that embraces our brand vision; we want to provide our friends with the coolest jeans, ever made!’ is the brand’s claim. You can find the corresponding campaign mood clip here.