Lifestyle, Party, Streetstyle, Freestyle and lots of glam – ‘For every you’ – this is the claim of the new spot for the GRACELAND shoe range by DEICHMANN.
Director Matthäus BUSSMANN and DOP Sebastian WINTERO, both c/o GoSee Member DBC - DRIVEN BY CREATIVES show just how many sets, props, moods and of course emotions can be packed into 45 seconds.
The song is titled ‘Girl like me’ and stems from Ladyhawke’s new album Anxiety. Certainly quick enough to edit the rapid fire of images to. Plus the cast is packed with stunners. Main model Madison Schill from Canada is a mixture of Megan Fox and Jennifer Connelly – damn it we want those shoes – they’re making them in larger sizes for a good reason you know.
The 25-second TV spot that acts as a teaser for the Graceland Autumn/Winter collection is on air across Germany. It is also being screened in 16 additional European countries, including Austria, the Netherlands, Poland, Hungary, Czech Republic, Spain, Italy and England.
The second spot here on GoSee is much calmer by comparison – but just as eye-catching. Because people like lying down is the simple and convincing argument. No matter where.
The spot was filmed in Barcelona and promotes LUFTHANSA Business Class and the ‘one touch to lie flat’ function. DOP Jens MAASBOL joined Director Mario ZOZIN on set, both c/o DBC - DRIVEN BY CREATIVES.
This spot marks Lufthansa’s second phase of the ‘Nonstop You’ campaign and presents its first film for Business Class. Lufthansa has begun their campaign for premium clients in moving image. The new Business Class campaign is kicking off with a 25 second commercial on TV channels, as well as a 45 second spot on the Internet.
Lufthansa is also presenting several campaign images in popular newspapers as well as on large digital and analogue posters. Online and mobile banners that redirect the viewer to a campaign orientated landing page accompany these.
Benita Struve, Director of Brandmanagement and Advertising Lufthansa comments ‘the Business Class campaign presents the new image and claim of ‘Nonstop you’ which appeals to both the private sector and business travellers on an emotional level’.
Berlin photographer Özgür Albayrak took the pictures. Mindshare was in charge of the media planning.
The Business Class campaign is the first to see Lufthansa’s new image go global. The campaign launches worldwide and will be screened simultaneously in Indian cinemas at the same time as the print images will be used in China and the USA. Leading global agency Kolle Rebbe developed the campaign. When it came to the worldwide realisation, the Hamburg-based agency also made use of the selected partner agencies in The NetworkOne, a network of owner-run creative agencies.
Jens Theil, the creative in charge of the campaign at Kolle Rebbe told us about the production process ‘we are now bringing ‘Nonstop you’ to all time zones. Funny that it’s all about the subject of sleep, especially since we haven’t really been getting very much of it lately’.
Credits Graceland
Deichmann
Marketing Director Andreas Conze
Production Tempomedia
Director Matthäus Bussmann
Grey Düsseldorf
Creation Gisela Kraft
Consultants Mona Elobeid, Petra Peters
Producer Dennis Eichner
AB Photo Swenja Zeh
Credits Lufthansa
Lufthansa
Benita Struve (Director of Brandmanagement and Advertising Lufthansa)
Peter Görzel (Senior Manager Advertising)
Anika Werner (Manager Advertising)
Kolle Rebbe
Andreas Winter-Buerke (Director of Consultation)
Jens Theil (Project Manager of Creation)
Johan von Gersdorff (International Account Director)
Katharina Jung (Project Manager of Consultation)
