The team from CLAAS CROPP CREATIVE PRODUCTIONS took care of production of the 'Berlin' Editorial, which Karim Sadli in photographed in the German capital. The result appeared in the July issue of VOGUE ITALIA. We are delighted to welcome the team from CCCP as an exhibitor this year at UPDATE17 in Berlin.
“Even entering its ninth year, the campaign “Foot Off the Gas” is among the most well-known in Germany – particularly from the 700 poster surfaces on Autobahns. But since BMVI, DVR and Scholz & Friends developed the initiative in 2008, the requirements regarding target group relevant communication have changed. With the latest campaign 'Perspectives of Consternation', the analog origin is transported into the digital age – and is causing a spectacle with emotional video reportages all over Germany,” say Scholz & Friends. The motifs were photographed by Monika Hoefler, and CCCP was in charge of production.
After Hornbach took up the topic of standing tall even in the face of defeat in its Spring campaign “Never Regret”, the DIY store appears again this summer with charming humor. Hornbach apologizes for arduous trips home from its stores but not for the 120,000 articles it carries. To realize the new HORNBACH motifs, Markus Mueller stood behind the camera. CCCP took care of production.
