#DRIVEYOURTSTORY TAKES BERLIN. Sporty, stylish, and innovative: that's how the CARRERA F/W 24/25 collection is presented. For the campaign, CCCP was chosen as the local production partner in Berlin. Direction and photography were handled by Riccardo Vimercati for M&C Saatchi Milan.
"Carrera Eyewear from Safilo is a leader Brand always at the forefront of the latest trends. Introducing the new FW24 collection, with bold styles and the great attitude that made Carrera famous all around the world. The new integrated communication campaign will air on all media touchpoints with a new creativity done in Berlin, a city that perfectly embeds the style of the Brand: contemporary, daring and always looking ahead." Alberto Macciani, Global Head of Home Brands, DTC, Sustainability and Communicatipn at Safilo Group
CARRERA is a synonym for groundbreaking design, exceptional quality, and the perfect blend of style and function. As a brand for those who want to stand out from the crowd, CARRERA EYEWEAR offers unique models that shine both in everyday life and in sports. Known for its innovative technology and iconic designs, CARRERA is an undisputed leader in the worlds of sports and fashion.
The CARRERA F/W 24/25 collection draws strong inspiration from the world of sports and current street style trends. A highlight of the collection is the FLAGLAB 17 sunglasses, whose temples feature round openings reminiscent of the design of classic car steering wheels from the legendary Carrera Panamericana racetrack. With yellow or orange-tinted lenses, the sunglasses deliver a trendy look.
CLAAS CROPP CREATIVE PRODUCTIONS is a creative production company based in Berlin, specializing in visual media and creative services. The company works in areas such as photo shoots, film production, content creation, and locations. CLAAS CROPP is known for its friendly yet professional approach and collaborates with brands, agencies, and artists to create customized solutions for advertising and branding projects.