The traditional wake-up call to rise and shine early in the morning during the Cannes Lions Advertising Film Festival took place again this year. The organizer was Munich-based HelliVentures Film Production, famous internationally for their action-packed, sporty commercials and documentations (like the glider spot for VW Amarok) and now the new Winter/Summer on air design produced for ZDF Sport.
HelliVentures lured creatives from all over the world to the beach of the film and advertising Mecca in southern France early in the morning once again. The 'second-most sought-after trophy' in Cannes right after the Lion went to Hans-Peter Albrecht and Charlotte Bufler from Academy U5 in Munich this year.
Advertising pro Hans-Peter Albrecht, flamboyant figure and often called a stage hog, directs the Academy for Communication and Graphic Design U5 in Munich and is the initiator of Creative Express, an annual creative seminar that brings together handpicked talents from all over Europe in extraordinary locations. The second winner, Art Director Charlotte Bufler, embarked on a trip around the world on commission for Academy U5 last year. She has worked in agencies the likes of Goodby Silverstein & Partners (GSP) in San Francisco, to find out, how creativity works in different cultures and how the top advertisers do what they do...
We have impressions from the Early Bird 2017 here on GoSee plus the latest reel from HelliVentures.
