Totally relaxed? The new Switzerland-wide POSTFINANCE campaign proves: When your finances are in order, you really can sleep easy – even in the most unexpected situations.
The humorous campaign was shot by MARKUS MUELLER for SiR MaRY, the new lead agency of the PostFinance brand. At the heart of the visuals: people falling fast asleep in the quirkiest of scenarios – captured with charm, style, and a healthy dose of wit.
Adrian Merz, Chief Creative Officer at SiR MaRY, sums it up perfectly: "Imperfect sleep is real sleep – and that’s exactly what makes this campaign so wonderfully odd and entertaining."
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