The Swiss agency Family and RIVELLA are kicking off the 2025 festival season with a fresh and cheerful campaign, featuring a clever play on words in the headline. The campaign was produced by VisualEyes International and photographed by Florian SCHÜPPEL c/o VisualEyes.
This summer, RIVELLA will once again be represented at Switzerland's largest and most popular festivals. With its festival involvement, the Swiss company is focusing on emotional brand experiences and specifically addressing a young, experience-oriented target group. The focus is on a modern brand presence that creates proximity and achieves relevance within the young community.
"The Festivella campaign alludes to the fact that the best festival moments happen not on stage, but between the songs. Because it's not just the big headliners or the perfect drop in your favorite song that make a festival special, but the small, spontaneous moments like a laugh after a fall in the mud, a shared hangover after a night of dancing, or the feeling of simply being free – true Rivella moments," the agency told GoSee.
The tone of the campaign, launched in German and French, is clearly aimed at the target audience and meets them where they are. Accordingly, all visuals will be played out immediately as OLV, display, and social media ads, as well as being placed as DOOH and OOH at and around various festivals throughout the summer.
