Photographer Ray Demski, represented by UPFRONT, collaborated with creative agency Gamet Studio to produce Bosideng's latest Autumn/Winter campaign. The campaign was shot in the vibrant city of Los Angeles and the breathtaking Knik Glacier in Alaska. Demski's expertise in action and sports photography seamlessly translated into a dynamic fashion context, characterized by dramatic lighting, precise composition, and an acute sense of timing. The production was managed by IMC Productions.
BOSIDENG is China’s leading down apparel company and has established itself as an international player in recent years. Founded in 1976 by Gao Dekang and headquartered in Shanghai, the company operates over 7,500 retail stores across China and distributes its products in more than 70 countries, including the USA, France, and Italy.
