Lars BORGES c/o EMEIS DEUBEL fotografierte die Kampagne der neuen BMW 4-er Serie. Die Aufnahmen entstanden parallel zu einem Film, der von Tony Petersen Film in Südafrika produziert wurde.
'BMW is embracing a more authentic and genuine style of photography, free of posed and staged shots, to capture real moments – fond memories as they are created with the car. Making Lars Borges, of course, the perfect choice to capture the campaign images for the new BMW 4 Series. Flexible and agile as always, Lars moved from set to set to produce an extensive series capturing in-between moments that tell a story as only he can,' so EMEIS DEUBEL.
