Kapturing once again photographed a cover story for Vogue CS – immersing the October issue in the rhythm of Argentinian singer-songwriter Nathy Peluso. In addition to the photos, Kapturing also directed the video for the song ‘Corleone’ from Nathy Peluso’s latest album ‘Grasa’.
Born in Argentina in 1995, rapper and singer Nathy Peluso, aka Nathalia Beatriz Dora Peluso, made her breakthrough in 2020 with her Grammy-nominated album ‘Calambre’. The song ‘Ateo’, performed together with C. Tangana, became a number-one hit in Spain the following year.
‘Dress in Happiness’ – Tina LUTHER c/o BIRGIT STÖVER ARTISTS was commissioned to realize the new campaign for WALBUSCH in stills and motion. Created under the direction of Tina Luther, with Kristian Sickinger as DOP, was also the TVC presented here for the latest collection. Cross-generational casting was in the hands of Birgit Stöver Artists.
The new commercial asks viewers: What should clothing do for us today? What makes a pair of pants a companion for years? In the 30-second spot, men and women present soft wool sweaters, high-quality jackets, as well as stylish blouses and shirts. And Walbusch has the answer for you, too: It should be as if they were made for us.
With the slogan ‘Dress in Happiness’, Walbusch emphasizes its strengths and elegantly connects the new Fall/Winter 2024 collection with the 90th anniversary of the family business celebrated this year.
‘In our new TV commercial, we wanted to show that we consciously design fashion that people feel comfortable in and enjoy wearing for as long as possible,’ says Melanie Molz, Head of Product & Brand at Walbusch. She adds: ‘For 90 years, we’ve been passionately committed to creating timeless collections that meet the highest quality standards, with a particular focus on the durability, perfect fit, and comfort of each piece of clothing.’
‘A big thank you to Walbusch for their trust in us,’ says Birgit Stöver, founder BSA.
Through the end of October, the 25-second spot will be shown on TV stations with high reach in Germany and Switzerland as well as online and in social media. The TVC was produced in-house by Walbusch marketing, directed by Tina Luther, and produced by Alex Fischer from Magic Production.
Walbusch Walter Busch GmbH & Co. KG, founded in 1934, is a German fashion company headquartered in Solingen. In addition to Walbusch, the group also owns the Mey & Edlich and Avena brands, and has over 1,000 employees. Its products are sold through an online store, in around 40 stores across Germany as well as by mail order.
GoSee : walbusch.de
Kristian SICKINGER c/o BSA presents his latest work for OTTO on GoSee, for which he was not only the DOP but also responsible for finalizing the social media content.
The OTTO app advertised here enables you to explore fashion trends and shop for fashion along with over 18 million products in the areas of living, furniture, decoration, furnishing, and technology with ease online. In other words: shopping fun + constant exclusive offers – all with the OTTO app!
The Otto Group is an international ecommerce and service group based in Hamburg, operating worldwide in the retail, finance, logistics, and mail-order sectors.
GoSee : otto.de
Patrick VIEBRANZ c/o BIRGIT STÖVER ARTISTS photographed models Haby and Dania for LAVERA X WOMEN’S HEALTH. Women’s Health is the lifestyle magazine for today’s active woman, in its own words – vibrant, authentic, confident, and empowering.
lavera, founded by Thomas Haase, has been offering organic and vegan cosmetic products since 1987. It’s no coincidence that the name lavera comes from the Latin word ‘verum,’ meaning ‘the truth.’
Also on set were Ferry Hansen, Beauty & Grooming Director at Women’s Health, as well as Felippa Schaller for hair & makeup.
‘Emeri in NYC’ - personal work by photographer Leo ROHRSETZER c/o BSA featuring model Emeri Mayo.
