So loud. So good. The McCrispy is rocking – thanks to testimonial Chris P. Baxxter, aka good-mood machine H.P. Baxxter, known nationwide as the frontman of the band Scooter. Food stylist Jürgen ZIMMERSTÄDT c/o BIGOUDI was responsible for the McCrispy's appealing and cinematic look.
For the spot directed by Christian Schilling, the Scooter hit "Maria (I like it loud)" was reimagined and quickly rewritten to "McCrispy (I like it laut)." The core message of the campaign is: this burger is not only delicious, but also an acoustic experience thanks to the crispy chicken. And so from now on, the slogan is: 'Let me hear you crunch!'
The campaign for McDonald's Germany was produced by Cobblestone Filmproduktion, with Scholz & Friends as the agency.
