BIGOUDI: H.P. BAXXTER in the new MC DONALD'S Crispy campaign spot -- PLUS: CYTE Mag, rapper and DJ Badchieff for SCHÖN! Mag, KALTBLUT Mag, L'OFFICIEL, BALDESSARINI, ....
So loud. So good. The McCrispy is rocking – thanks to testimonial Chris P. Baxxter, aka good-mood machine H.P. Baxxter, known nationwide as the frontman of the band Scooter. Food stylist Jürgen ZIMMERSTÄDT c/o BIGOUDI was responsible for the McCrispy's appealing and cinematic look.
For the spot directed by Christian Schilling, the Scooter hit "Maria (I like it loud)" was reimagined and quickly rewritten to "McCrispy (I like it laut)." The core message of the campaign is…