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BEN & MARTIN photograph the MERCEDES-BENZ T Class campaign for Preuss und Preuss with a good vibe mix in Cape Town
PHOTOGRAPHY · 27.09.2023

BEN & MARTIN photograph the MERCEDES-BENZ T Class campaign for Preuss und Preuss with a good vibe mix in Cape Town

Straight to the top – The T Class is the gateway to the world of Mercedes-Benz, above all for families and people who not only like their day nice and full – but also a full car. Mercedes-Benz has big plans for its new premium small van : The T Class is designed to climb straight to the top of the segment and give the established competition a good look at its tailgate from now on.

Booked by PREUSS & PREUSS to realize the various launch campaigns was the internationally renowned photographer team BEN AND MARTIN, a.k.a BAM, specialized in Transportation x Emotion.

Together with the creatives from PREUSS UND PREUSS, they took the shoot to Cape Town, the result of which is a fresh good vibe mix staging the premium & lifestyle character of the new Mercedes-Benz T Class in emotional and authentic imagery. Production was in the hands of Kai Tietz, who was supported by Cape Town Productions. The look & feel were created in cooperation with Digitales Leben.

GoSee : benandmartin.com

Credits

Client
Mercedes-Benz AG
Advertising Agency
Preuss und Preuss
Creative Director
Preuss und Preuss, Melanie Specht
Producer
Ryan / Cape Town Productions, Ryan Gelderblom
Post Production
Digitales Leben
Styling
Robynne Kahn
Hair & Make-up
Charmaine de Kock
Photographer
BEN & MARTIN
REP
Kai Tietz Produktion GmbH, Kai Tietz

Featuring

About BEN & MARTIN

Ben and Martin, aka BAM, are a German-based duo of photographers and directors specializing in high-end automotive & lifestyle campaigns. Their exuberant images reflect the duo's own high energy and never betray the expertise and planning that goes into each shoot, appearing instead spontaneous and relaxed.

 

Their dual approach makes all the difference. BAM operate as a synchronized creative powerhouse, capturing multiple perspectives at once while always looking beyond the obvious.

 

It’s a seamless workflow of parallel shooting in real time, shaped by a refined rhythm developed across countless productions, ensuring no missed moments and a consistent look and feel throughout stills and motion. The result is simple: a luxury of excess. 

 

Movement and light are consistent tools in BAM’s skillset, along with a clear admiration for candid portraiture and a snapshot aesthetic. The Duo seamlessly blend photography, direction, CGi & Ai to create cinematic visual worlds and outstanding campaigns.

 

They work worldwide with clients such as BMW, Mercedes-Benz, Kia, Volkswagen, Hyundai, Mazda, Ford, and Audi.

GoSee : benandmartin.com

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