BEN & MARTIN : photograph the all-new VOLKSWAGEN ID.5 campaign for DDB VOLTAGE OMC

Volkswagen presents the new all-electric VW ID.5 plus its sportier GTX version. To realize the various launch campaigns, DDB VOLTAGE OMC commissioned Cologne-based photographer team Ben & Martin, aka BAM.

Together with the creatives from VOLTAGE, they traveled to Spain for the production. The result is a fresh and modern mix that emotionally stages the lifestyle flair and premium character of the VW ID.5 models.

“The VW ID.5 combines a sporty, elegant coupé design with the qualities of the ID. family: the versatility of an SUV and the sustainable performance of an electric vehicle – that can be updated over-the-air and is ready to redefine e-mobility.” VOLKSWAGEN.

Production was under the executive of Kai Tietz, who was supported by Sonda Productions. Styling was in the hands of Mafer Navas, and hair & makeup were taken care of by Olivia Marcos. The look & feel were created in collaboration with Digitales Leben.

GoSee : benandmartin.com

About BEN & MARTIN

Ben and Martin, aka BAM, are a German-based duo of photographers and directors specializing in high-end automotive & lifestyle campaigns. Their exuberant images reflect the duo's own high energy and never betray the expertise and planning that goes into each shoot, appearing instead spontaneous and relaxed.

Their dual approach makes all the difference. BAM operate as a synchronized creative powerhouse, capturing multiple perspectives at once while always looking beyond the obvious.

It’s a seamless workflow of parallel shooting in real time, shaped by a refined rhythm developed across countless productions, ensuring no missed moments and a consistent look and feel throughout stills and motion. The result is simple: a luxury of excess.

Movement and light are consistent tools in BAM’s skillset, along with a clear admiration for candid portraiture and a snapshot aesthetic. The Duo seamlessly blend photography, direction, CGi & Ai to create cinematic visual worlds and outstanding campaigns.

They work worldwide with clients such as BMW, Mercedes-Benz, Kia, Volkswagen, Hyundai, Mazda, Ford, and Audi.

BEN & MARTIN : photograph the all-new VOLKSWAGEN ID.5 campaign for DDB VOLTAGE OMC

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