Wir freuen uns, dass Ben Cole, Head of Art Buying, und Claire Young, Head of Creative Service and Creative Production, bei VCCP LONDON erneut die Jury der GoSeeAWARDS unterstützen und zur UPDATE18BERLIN kommen. Hier bei GoSee zeigen sie uns aktuelle Arbeiten für ihre Kunden wie O2, EASYJET, CANON oder CADBURY.
'Connect with the people you love. Discover experiences that make you feel alive. And enjoy everything the world has to offer, through the power of technology.' Bei der neuen O2 Kampagne ''Breathe It All In' geht es um 'Digitalen Sauerstoff' der uns alle verbindet.
"The campaign by VCCP, first launched in some of the biggest out-of-home spots in the UK including Piccadilly Circus Lights, Waterloo Motion and an experiential walk through the Waterloo Travelator, as well as a wrap of the IMAX immersive cinema environment. On 1st September a 90 sec hero TV advert broke on ITV during the X Factor. Featuring and narrated by British spoken word artist George the Poet, the ad twists and turns through the beginnings of the cosmos moving through planets, stars and moons. As George breathes in his surroundings, the audience suddenly crests over a colourful blue planet – Earth – before plunging underwater and breaking through the surface of the ocean to reveal the night sky..."
'What's your next FIRST?' fragen CANON und Leadagentur VCCP mit ihrer neuen spektakulär gefilmten Onlinekampagne "Crossing Continents", die mit dem Parkour-Kollektiv Storror umgesetzt wurde. Damit sollen Menschen ermutigt werden, neue Erfahrungen zu machen, Dinge auszuprobieren und diese mit einer Canon-Kamera festzuhalten. "Wir freuen uns, dass wir Storror dabei unterstützen konnten, die erste Parkour-Gruppe zu werden, die Kontinente überquert", so Lee Bonniface, Marketing Director bei Canon Europe. "Wir forderten sie heraus, etwas Mutiges zu unternehmen und ihren Lauf festzuhalten, um andere zu inspirieren, dasselbe zu tun. Wir erwarten nicht, dass jeder so wagemutig ist. Aber vielleicht probiert ja jeder der die Kampagne sieht, etwas Neues aus und hält es mit seiner Canon-Kamera fest."
VCCP über das Projekt : This summer marks one year since we helped reposition Canon under the ‘Live for the story’ platform. To help deepen the connection with a young generation of storytellers, we see the launch of our next big campaign ‘What’s your next first?’. The new campaign sees the world’s leading imaging brand challenge elite Parkour athletes Storror to cross continents, from Europe into Asia by any means possible.
Filmed in the historic city of Istanbul, the campaign is designed to inspire Canon Europe’s customers to try a new experience for the “FIRST” time and capture it on a Canon. Canon Europe’s fully integrated campaign will run across Europe from Monday, 25th June in a variety of channels including: Print, Digital, Social, PR, VOD, CRM and In-store/retail.
Canon Europe challenged the seven-strong group to attempt a world first, in this case the Parkour athletes turned their cameras on themselves and filmed their adventure free-running across a series of landmarks including Istanbul’s Galata Bridge, the domed rooftops near Süleymaniye, culminating with a leap onto the roof of a passenger ferry carrying them across the Bosphorus Strait, to the cargo seaport of Haydarpaşa on the Asian side of the city, to successfully complete the challenge.
The challenge was a remarkable feat of human endurance, skill and agility which aims to inspire others to try something new. Using moving vehicles, trains and boats as stepping stones, Storror’s adrenaline fuelled adventure was filmed using a selection of Canon equipment, such as the award-winning EOS M50, EOS 5D Mark IV and a EOS C200 cinema camera....
