‘At Second Glance’ – the campaign for the German Depression Relief Foundation features captivating portraits by PHILIPP RATHMER. The campaign challenges our prejudices, underscoring the fact that depression is difficult or impossible to recognize at first glance. The executive agency was Grabarz & Partner.
The German Depression Relief and Suicide Prevention Foundation was established in 2008 and is an independent nonprofit organization in accordance with the German civil code. The foundation continuously strives to improve care for those suffering from depression because the majority of suicides occur as a consequence of untreated or inadequately treated depression. Typical symptoms of depression include melancholy mood swings, frequent brooding, a feeling of hopelessness and a reduced drive.
Philipp Rathmer, born 1968 in Düsseldorf, is a photographer with a main focus on fashion, lifestyle and advertising. Since 1995, he has been working for agencies, celebrities and magazines from his base in Hamburg.
GoSee : deutsche-depressionshilfe.de & philipprathmer.com
CREDITS
PHILIPP RATHMER ‘At Second Glance’ for the German Depression Relief Foundation
Advertising Agency Grabarz & Partner
Creative Directors Ralf Nolting, Tim Lehnebach, Ralf Heuel (CCO)
Art Directors Alberto Espeja, Lucas Rocha
Art Buyer Indra Habermann
Copywriter Márcio Bittencourt
Photographer Philipp Rathmer
Account Manager Angela Schubert
